Flash Video and Bounce Rate
If you use Google Analytics and examine a website’s bounce rate you will notice that when a flash video is added to the site or some other form of interactivity the bounce rate decreases dramatically. This in turn keeps people engaged in the site and their loyalty increases. It is also easier to communicate a message to a web visitor in a short period of time and within seconds you find you have captured their attention.
Flash video is not that difficult to create nor is it difficult to add to the site. I will post soon a link to adding flash video to your site and creating a flash video streaming server on IIS (Window’s web server).
You will be able to search for a good video person in your area to shoot the videos or you can try and setup lighting and a small studio yourself and start shooting videos and slowly get better at it.
The increase in popularity of video on the web shows that video is here to stay and flash video particularly is universal and easy to embed on sites with no major difficulty.
I will be experimenting myself with this and share some of my experience with you my loyal blog visitors.
